My name is Abraham J. Williamson. I develop mobile apps to help barbershops generate more revenue and improve their customer satisfaction. Abe Strategies, my company, builds mobile apps available for iphone, Android, Windows, and any other mobile platform (including tablets!). I began this blog to better serve barbers in the integrating their apps into their current mobile marketing strategy.
If your barbershop is looking to better connect with current customers while also seeking out new ones, this blog is for you. Whether your barbershop already has an app or is still trying to figure out if mobile apps are worth the investment, this blog was created with you in mind, to improve your bottom line and teach you how to use your current clients to market your unique barbering skills for you.
Mobile marketing can be tough for barbers. I hear it all the time. In today’s shop, every customer counts, and this blog will show you how to make the best use of your time and your monetary resources. This blog isn’t about how to cut hair better than your competition, you already know how to do that. Though, if you are having trouble consistently keeping clients in your chairs or are interested in building a stronger business model, I am here to serve you. With dozens of barbers in your community any edge puts you one step closer to financial freedom. That is the goal of this blog; to teach you how to turn your barbershop service business into a barbershop business system.
How do mobile apps help you better connect with your customers? It’s simple. Your customers already spend most of the hours in their day using their mobile phone. In fact, mobile phone usage will outpace television watching in 2015. If you aren’t present on your client’s phones, pretty soon you will be invisible.
Think about it. When you log-on to Facebook, do you go to http://www.facebook.com or do you launch the Facebook Mobile App? When you log-on to check your bank account, do you go to http://www.yourbank.com for online banking or do you launch your bank’s mobile app? When you are on the go, you do not go to http://www.starbucks.com, chances are you have downloaded the Starbucks app which makes that venti frappuccino all the more delicious. Mobile apps make the business experience more pleasant, plain and simple.
Your customers are always on the go. For the most part, even when they are sitting at home they are still using their mobile phone. Your clients probably won’t launch your barbershop app everyday (but they might!), but they will be more inclined to launch your app when they are thinking about getting a haircut. This, we can work with. I’ll explain in future posts just how easy it is for you to further engage your customer’s usage of your mobile app. This is just the first post, stay tuned for future insights into mobile app marketing for barbershops.
Remember, the goal of this blog is to improve your bottom line and increase customer satisfaction.
If you have any questions along the way, feel free to email me at email@example.com.
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Abraham J. Williamson